![]() It is difficult to recall a modern American business so thoroughly dominated by the ideas and personality of one individual as Apple was under the tutelage of Steve Jobs. They are both extremely successful and have revolutionized their respective industries. Both companies are run differently with different end purposes. ![]() Their business model has shifted, and they are releasing their own devices to compete with Apple's. Microsoft built its success on the licensing of software such as Windows and Office Suite.They are able to keep their base due to easy-to-use designs and data migration to new product lines. Apple's business model is based on innovation and consumer-centric devices.Both companies have boasted a market cap of over $2 trillion.As of 2021, Apple and Microsoft are two of the biggest companies in the world, alternating the title of the world's most valuable company.
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